It started with a good dose of passion
We opened Pink Tank Creative over two decades ago with one purpose: help clients tell their story in a way that moves people. Give it shape. Build an experience around it and make it impossible to ignore.
We do this together, with our clients, not at them. Over the years, we’ve found that work together with our clients is how we land that insight that's been sitting there the whole time, waiting for someone to bring it to the surface. The nugget that can then be polished and crafted into a story worth telling, and one that’ll be remembered.
And while we love the craft, we understand performance matters too. We have an unhealthy obsession with craft and precision, but we built this studio to make work that moves the needle — our work needs to work for business, not just look pretty.
Automotive & Aviation
Drinks & Beverage
Education
Fashion, Beauty & Personal Care
Financial Services
FMCG & Consumer Goods
Government & Public Sector
Health & Wellness
Hospitality & Retail
Not-for-Profit & Social Purpose
Professional Services
Industries
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The thinking that sits behind every good brand. We define your positioning, purpose and audience, and build the messaging frameworks that keep every decision aligned.
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A name and a visual identity built to work together. We create logos, colour palettes, typography and visual systems designed for consistency across every touchpoint, alongside original, ownable names that are distinctive and memorable.
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The creative eye that carries a brand through everything it touches. We set the direction, then execute it, across campaigns, collateral, digital and beyond, so every piece looks considered and unmistakably yours.
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Packaging that performs on shelf and communicates your brand values at a glance. We specialise in CPG, specialty food and beverages, health and wellness, where design needs to work commercially as well as creatively.
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Websites built on a strategic content architecture, not just good looks. Off-the-shelf or bespoke, mobile-first and structured to be found, on search engines and increasingly through AI.
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A content strategy that builds presence with intent. We plan and design across social and community channels, so what you publish supports the brand rather than just filling a calendar.
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Bringing your brand into a physical space. From events to environments, we design tangible experiences that make your brand immersive and unmissable.
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The best brands balance the discipline of consistency, yet can adapt to the moment in time and the platform. We translate strategy into the everyday creative, marketing and brand activities that protect what you've built and keep it delivering results.
What we do
We've learnt a thing or two over the years about what real partnership looks like. Shared values. Working towards the same goal. Pushing each other to be braver… and the work bolder.
It’s about the people
Every decision starts here. We stay close to our values because that's what makes the work last, long after the project wraps. We’re proudly a BCorp certified which means we care about the ‘Why’ and ‘How’ even more than the ‘What’.
Your baby is our baby
We treat every business like it's our own. That means asking harder questions, pushing back when it counts, and caring about the outcome as much as you do.
We get obsessed.
We're not afraid to pull things apart. Curiosity is what takes a brand from good to unmistakable, and it's why we love working with businesses ready for a genuinely different take.
Gut-feels... and a bit of know-how
Good instinct still needs a trained eye. Twenty years in, we know the difference between something that looks right and something that's actually right, and we don't stop until it is.