Jiva
Some brands are built around a product.
Jiva was built around a belief.
Avit Bhindi and Josh Shubitz didn't set out to make another health drink. They set out to make something that actually meant something, a beverage brand rooted in the idea that what you put in your body should be as intentional as everything else you do.
Jiva had the product and the conviction. What they needed was a visual world that could carry both. The brand they brought to us had outgrown its skin, and the packaging wasn't doing justice to what was inside the bottle.
We partnered with Avit and Josh to rebuild Jiva from the shelf out, revitalising their visual identity, designing custom packaging from bottle form to label, and extending that language across their ecomm site, advertising, marketing collateral and social presence. The result is a brand that looks as considered as the thinking behind it.
BRAND, PACKAGING DESIGN
The health and wellness beverage category is crowded, and standing out on shelf requires more than a good formula. It requires a brand that earns its place at a premium price point, one that communicates quality before the cap is even cracked. Jiva had the product credentials. The challenge was building a visual identity strong enough to signal that to a consumer in a split second.
Our solution
We approached the Jiva rebrand as a full creative partnership, from the structural design of the bottle through to the label, and outward across every consumer touchpoint. The new visual identity was built to feel premium without being cold, and energetic without being loud. A considered palette, refined typography and cohesive art direction gave the brand a coherent language it could carry confidently across packaging, ecomm, advertising and social.
The outcome
The clearest measure of success for a product brand is what happens at the point of purchase. With the rebrand in market, Jiva saw a tangible lift in product movement, a direct reflection of what a stronger visual identity can do when it connects with the right consumer.
When a brand looks the part, it earns the consideration it deserves. For Avit and Josh, that meant a product they'd always believed in finally having a brand to match.