Valli
Gummies that love you right back.
Valli Snacks entered the better-for-you snack space with a genuinely different idea: gummies infused with real superfoods, built to taste indulgent, not medicinal.
Valli Snacks launched into a crowded, noisy category with a distinctive product, functional gummies made with ingredients like spirulina, beetroot, wheatgrass and goji berry. What it needed was a visual identity that could earn its place on shelf next to established players, and speak directly to health-conscious snackers without tipping into "clinical health food" territory.
VISUAL IDENTITY, PACKAGING DESIGN
Better-for-you snacking is a saturated space, full of muted palettes and worthy, slightly joyless branding. Valli needed the opposite: a brand that felt vibrant, energetic and fun enough to compete with mainstream confectionery on shelf appeal, while still signalling the genuine nutritional substance underneath. The challenge was building a brand as bold and craveable as the product itself.
Our solution
We developed a vibrant brand identity and packaging system built around colour, energy and flavour, designed to jump off shelf and reflect the personality of each gummy variety, from the antioxidant-rich Raspberry to the Blueberry Spirulina Koalas. Every element was built to work equally hard in independent grocers, major retailers, and online, giving Valli a consistent, standout presence everywhere it landed.
The outcome
Since launch, the range has expanded from a single idea into a multi-flavour lineup stocked in Harris Farm and hundreds of independent retailers across Australia, with distribution now underway in Singapore and Dubai. The brand has featured at Miami Swim Week and continues to field unsolicited interest from international distributors, proof that a brand built to stand out on shelf can hold its own on the global stage too.
Select images featured on this page are courtesy of Valli Snacks and are used for portfolio purposes only.